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Born from 30+ years of professional skincare experience.

High-dose hydration that your skin can actually absorb.

Professional hyaluronic serums featuring 2.5% focused hyaluronic spectrum, three targeted molecular weights delivering hydration where your skin actually needs it. Based on solid science, tested on 1,000+ real treatments before we made it a product. Pure formula. Visible results. Effortless daily care for all skin types.

1st Beauty Lab Hyaluron Pure Serum
It became normal. Skincare created by celebrities and marketers, not experts. After 30 years of professional skincare experience and 10,000+ real treatments, we know what skin actually needs and what it doesn't.
1st Beauty Lab

For skin that's lived and loved, and ready to shine.

1st Beauty Lab professional skincare. Independent and founder-led. Founded in 2026. Made in Austria.

Hyaluron Super Facial

High-Dose Multi-Molecular Hyaluronic Face Serum. Developed from 30+ Years of Professional Skincare Expertise.

Claudia Vanicek-Wixinger, Founder

The Founder

Created by an expert who treated skin professionally for 30+ years.

Hello, my name is Claudia Vanicek-Wixinger. I am a Master Cosmetician and certified cosmetics formulator. For more than 30 years I have treated skin professionally every day. I worked with many brands. Some were good. But I always wished for something truly reduced to the essentials. So I formulated my own. My clients asked to take them home. That became 1st Beauty Lab.

Warmly, Claudia Vanicek-Wixinger Founder & Formulator, 1st Beauty Lab

Discover our story

Client Experiences

What her spa clients say.

5.0Facebook
4.8Google

A wonderful place with a great owner who truly masters her craft!

Sonia Salgado

You are lovingly carried on hands. It's always a joy.

Isabelle Kirchner

Frau Vanicek is extremely competent and provides excellent advice.

Elisabeth Rohringer

A feel-good place par excellence. Super friendly and professional team.

Gabi Krieger-Wolf

You arrive exhausted and crumpled, and you leave relaxed and renewed.

Marina Ira

The impeccable quality of the services, coupled with very friendly and professional staff.

Vesela Gavrilova

Reviews from clients of 1st Beauty SPA in Vienna, the institute of our founder Claudia Vanicek-Wixinger.

For Skin That Thinks

Skincare knowledge, not newsletters.

Claudia shares what she tells clients in the treatment room. No promotions. Unsubscribe anytime.

No promotions. No third-party sharing.